Facebook Strategy: Facebook Engagement Strategy

Engaging with users is critically important to building relationships and creating brand advocates. Steps to nurturing fan relationships include:

  • Acknowledge comments: “Like” generic comments, comment on ones that warrant responses
  • Listen to our audience: Note any specific feedback, requests
  • Converse with other brands: Like and comment on their posts to show support, collaboration, friendliness (hopefully they will reciprocate, partner, etc.)


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