LinkedIn Strategy: Analyze LinkedIn Results

Use LinkedIn Analytics to help you better engage with followers and monitor your success. There is an array of insights available to help you focus and refine your strategy, including:

Engagement % — Engagement = interactions + clicks + followers acquired. In other words, this metric answers the question, “Of those who’ve seen my update, how many are truly engaging with it?” Looking at updates with higher engagement rates, and noting the type of content, people targeted, date and time, helps us learn how to optimize future content around what is proven to work.

Demographics — From seniority and industry to company size and function, demographics provide a snapshot of followers. With this information, you can tailor the type of content shared as well as the tone in which it is delivered. Demographics will also help determine which segments to focus on for targeted status updates.

How You Compare — Knowing how your company page compares to the pages of your competitors is a great way to determine whether you should change your strategy.


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