LinkedIn Strategy: Engaging Your LinkedIn Audience

With LinkedIn company pages, you can now “like” and share content as a company, similar to how you do on Facebook and Google+. Therefore, you can use this platform to share your own articles, as well as other industry news, with an audience that may not be active on one of the other social networks. You can post at least four times a day to ensure that articles are being seen.

Similarly, company page admins can “like” and respond to member comments generated from posts. You can also support your contributors and other partners by sharing their content as well.


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