LinkedIn Strategy: Optimizing Your LinkedIn Profile

An optimized LinkedIn page allows you to showcase what your product has to offer. By building up the “products and services page” you can showcase what you are about and give people compelling reasons to follow.

Company pages are also very SEO-friendly. Google previews up to 156 characters of text from each business page. As a result, you must ensure your description leads with powerful, keyword-rich sentences. Plus, members can search for companies by keyword on LinkedIn, so you should also include words and phrases that describe your site and your industry focus.


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