If you are in the process of setting up a website and have done a little research already, WordPress has likely been one of the recurring topics coming up. It has grown from a simple blogging platform into the open source software tool powering 30% of the entire internet. It may be just what you need to simplify the website creation process.
But to what does it owe such a staggering popularity?
Is it a marketing trick or is its value as a site building platform so great, indeed?
What makes millions of individuals, businesses and global brands resort to this content management system?
Why WordPress hosting plans spring up like mushrooms?
Here are a few reasons why WordPress rules the internet and why it might be the best solution for your future website.
Industry Adoption
WordPress is older than Twitter and Facebook and is a true internet pioneer.
Of the top one million sites in the world, 49% use WordPress, which enjoys 60% market share of all CMSs.
Currently used by many of the internet’s top sites, including eBay Inc., IBM, Disney and the BBC, WordPress has heavy market penetration and is trusted due to its years of reliability and service.
Furthermore, WordPress’s closest competitors, Joomla and Drupal, are 10 times smaller than WordPress and, the two combined, make up less than 8% of overall market share. WordPress has been tested by many industries and has proven it to be a clear market leader and the most heavily adopted platform online.
Ease of Use
The main thing that makes WordPress so appealing is its general ease of use. Anyone can use the basic themes and free plugins to drag and drop together a basic site with little to no need of support. Furthermore, a plethora of information and countless “how to” guides exist to take you through the website creation process.
Themes
The themes that are the skeleton of most WordPress powered sites are another major reason to consider WordPress as the go-to option. The average cost of a WordPress theme is $57.54 US and consumers can choose from thousands of possible designs. There are many free and more feature-packed and expensive themes.
There is likely a theme that already exists that, with very little customization, can fit perfectly the vision you have for your website.
Plugins
The WordPress plugins are another key advantage, as they can add many customizable functions to any site.
WooCommerce is a common free-to-use plugin, which enables online store integration into your site and is used to power 28% of all online stores worldwide.
There are over 52,000 WordPress plugins available. You can rest assured that any possible function can be implemented through a simple plugin installation, which takes a minute at most.
Updates & Upgrades
WordPress is upgraded regularly.
It is a constantly evolving platform that aims to meet all customer needs and become even more user friendly. On average, a new update is released every 42 days, so you can rest assured that any bugs, glitches and problems are resolved quickly.
With its heavy industry adoption, cheap and easy to use features, thousands of themes and plugins to ensure you get exactly what you want and a constantly improving service, WordPress is the prime candidate to power any website, brand and business online.
