What is Magento?
Magento Commerce is the leading provider of open omnichannel innovation. Magento open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.
Magento is one of the best options and here’s why: In today’s world, where everyone is connected to the web – if you’re not online, the chances are high that your store will remain unknown. Unless you are selling bread and milk, you should probably consider an online store for your products.
Unlike a normal store, an online store gives you great visibility to a very broad range of customers. Online, you can sell locally, nationally and, why not, internationally.
Proprietary Platform
While this solution offers a platform perfectly tailored to your needs without any other bulk and no limitations, this option is usually high-cost, high-maintenance and time-consuming.
If you were to build such a platform, it would take you a good two-to-three months to have it up and somewhat bug-free. If you were to hire someone to do this for you it would cost you somewhere from $3,000 and up, depending on what you want and need.
Open Source
Magento is a free ecommerce platform released under Open Source License ver 3.0 and built using PHP and other open source tools. By using these technologies and remaining open source means that Magento as a platform has several distinct advantages over the competition. The Platform is highly adaptable and could be modified endlessly to exactly fit project requirements.
Using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.
Custom Designed for Ecommerce
These days all major CMS’s including WordPress, Drupal and others offer ecommerce capabilities (right out of the box in some cases!), they are designed with an ecommerce-only approach.
Thus Magento powered ecommerce solutions offer a better experience to everyone from the developers to the store administrators to end users who come to shop at the storefront. Over years, Magento has evolved into a feature rich ecommerce solution that comes prepackaged with all the essential tools needed to build up an ecommerce web store.
The Magento Community
Where there is an open source app, there is a community!
Since Magento is a very popular open source ecommerce platform, there is a huge community of store owners, merchants, developers, designers, agencies, ecommerce consultants, tech solutions providers, and general end users around the globe who discuss everything Magento in great details. The community ensures that the platform remains up-to-date, fast, reliable, secure and free from bugs. The good thing about this community is the very welcoming nature that makes every newcomer feel right at home.
No Hosting Related Restrictions
Unlike Shopify and Volusion (the “made for ecommerce” platforms), Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there is no restrictions on when and where you could host your store.
Default Responsive Design
The share of mobile devices in global ecommerce transactions is rapidly growing and soon it will surpass all other device classes. Realizing this, Magento incorporates HTML5 capabilities, ensuring that the storefront has a responsive design that caters flawlessly to mobile devices. In addition, Magento offers features such as Griding, image scaling, AV capabilities, gesture controls, drag-and-drop, etc.
Third Party Components Integration
Third party plugins and extensions greatly ease out the lives of Magento store administrators and developers. Magento offers limitless and restriction free integration of all third party components, thereby shortening the development and deployment timeframes considerably.
The good thing is that many of these components are free to use. Others are available for just a couple of dollars.
With the help of extensible API in Magento, you can connect to any application or any plugin of your choice without any hurdles. Whether it’s a payment gateway, an analytics tool or shipping, and tracking method, you only need to find the best extension and plug it into your Magento store within no time.
Magento Extensions & Customization Options
Every industry has its own ecommerce store design conventions. What works for fashion & apparel may not work for a furniture retailer. Similarly size, scale of operations, customer support requirements, billing and delivery options, etc. pose various challenges in the ecommerce environment.
Magento is a highly customizable ecommerce platform. It allows you to develop incredible frontend user experiences by editing layouts and templates or add new colors and styles of your choice. Backend refinements can also be redesigned to fulfill business requirements by rewriting code, modifying events and grids.
One of the key points of interest for all Magento users is the vast marketplace of extensions and modules. Magento users can discover multiple extensions effortlessly to extend and customize their stores and distinguish their storefront from the competitors’ by utilizing different augmentations.
Fast & Scalable
When it comes to page load speed, Magento is a clear winner!
Slow loading online stores go down very quickly. In many cases, the loss from slow pages is permanent and greatly contributes to the demise of the business. Magento with high-end caching technologies such as the Cloudways Full Page Cache and other database optimization techniques such as Memcached and Redis speed up the stores considerably.
Magento is suitable for small to large (and even huge) ecommerce stores simply because it’s flexible enough to grow with your business. In fact, Magento might surprise you with its performance, stability, and reliability.
Multiple Stores
Many ecommerce platforms let you have a single store per account. With Magento, you can setup multiple stores that could be managed through a single backend. You can control stores’ inventory, orders, billing, customer information, using a single admin panel.
Each store can have different themes and templates associated with them. You can also assign a subdomain for individual stores. The ease of controlling all of the stores simultaneously through a single admin panel greatly simplifies management and administration of multi-stores that operate in a single or multiple categories.
What’s New in Magento 2.4.4?
The new Magento version 2.4.4 brings in up to 250 quality fixes and enhancements. Support for PHP 8.1 and OpenSearch 1.2 is initiated with the latest Magento 2.4.4 release. All the issues encountered with Magento Open Source 2.4.3 and Adobe Commerce 2.4.3 were resolved in this release.
Security Improvements
Magento Open Source 2.4.4 introduces one security fix and platform security improvements.
Additional security enhancements for Magento 2.4.4 include:
- Integration token for API Bearer Token Authentication will not be used any longer.
- Now the session IDs will not be stored in the database.
- Encryption of OAuth access tokens and password reset tokens when stored in the database.
- Upload of non alpha-numeric file extensions has been prohibited with improved validation.
- reCAPTCHA support is now added to coupon codes.
- When Magento Open Source is in production mode, swagger is disabled by default.
- Settings of Use Secure URLs for Storefront and Use Secure URLs for Admin are enabled by default.
- The dependency confusion plugin is necessary for all Magento Open Source installations.
- Now restrict the array size accepted by Magento Open Source.
- Also, limit the size and number of resources that a user is allowed to request through web API.
Platform Improvements
Magento Open Source 2.4.4 provides support for PHP 8.1. All the libraries and dependencies have been made compatible with PHP 8.1.
Additional platform enhancements for Magento Open Source 2.4.4 include:
- Support for Elasticsearch 7.16 and OpenSearch 1.2 is provided with the latest Magento release.
- The JQuery library upgraded to version 3.6, the jquery-ui library upgraded to version 1.13.0, the RequireJS library upgraded to version 2.3.6, and other JavaScript libraries updated to the latest versions.
- The new release introduces support for TinyMCE 5.8.1.
- PHPUnit upgraded to version 9.5.x with the latest Magento 2.4.4.
- Laminas dependencies have been upgraded to the latest versions in order to make it compatible with PHP 8.1.
GraphQL
The Magento Open Source 2.4.4 release includes the following GraphQL improvements:
Performance Improvements
- The collectQuoteTotals() method is called only one-time during GraphQL requests, so it will reduce response time and improve the performance of the cart process.
- Changes have been applied in the way GraphQL request is cached, hence the performance is improved in the store frontend.
- The configuration settings for the Zero Subtotal Checkout and Check/Money Order payment methods are now returned by storeConfig query.
Core GraphQL library updated
- The webnoyx library is now upgraded to version ^14.9.
GraphQL translation issues fixed
- GraphQL resolver now returns translated strings based on store scope for multi-site and multi-language stores.
Vendor-Bundled Extensions
- With the release of Magento Open Source 2.4.4, all the vendor-bundled extensions have been removed from the codebase.
PayPal Payment Improvements
- Support included for the Venmo payment option.
- Pay Later option added for customers on the basis of their location and not merchants’ location.
- Magento merchants can now test customers’ experience by selecting customer country. This is valid only for sandbox testing mode.
- Accurate messaging on the checkout page when Pay Later is used.
Other fixed issues with Magento Open Source 2.4.4
- Issues resolved for installation, upgrade, and deployment.
- Removed duplicate values insertion into MySQL database table.
- Accessibility errors on the cart and checkout page while navigating have been fixed.
- “Invalid security or form key. Please refresh the page” error has been resolved on the Admin login.
Over to you:
This was all about the latest Magento 2.4.4 release. Considering the enhancements, it will be a great loss for Magento Merchants to avoid upgrading your stores with Magento Open Source 2.4.4 or Adobe Commerce 2.4.4.
Major bug fixes, strengthen store security, and improve store performance by upgrading to Magento Open Source 2.4.4.
Planning for a professional upgrade of your store? Our Certified Magento Developers can provide bug-free solutions to convert your store to the latest version of Magento 2.4.4.
Share the news with Magento merchants, developers, and users in your contact. Write down in the comments your opinions about the new release.
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Magento is the world’s leading e-commerce platform
Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalog-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs.
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Freedom To Choose Hosting Service
Unlike other ‘made for e-commerce’ platforms like Shopify or Volusion, Magento allows you to pick the hosting service you want. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
If you still need the convenience of a hosted platform, Magento Go offers you exactly that along with all the benefits that come with the Magento Community edition platform.
Magento Does Not Penalize You For Growing Bigger
One of the main complaints from users of other e-commerce platforms is the incremental cost that comes with every little feature that is added to the site. With Magento being open source, that issue is a complete non-issue. Add as many features as you want to your site, without spending a dime.
Expand and grow as much as you like, and Magento will grow with you at no additional expense.
Easy To Integrate Third Party Apps
Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.
