Pinterest Strategy: Promoting Articles on Pinterest

Your primary objective on Pinterest should be to spread awareness about your knowledge and immersion in the industry, and subsequently drive traffic back to the website.

  • Regularly pin new articles to corresponding Pinterest boards
  • Incorporate Pinterest sharing into your “share” buttons on individual posts
  • Add “Pin it” buttons to every page of the website
  • Ensure all articles include an image so that if one is pinned it will have an alluring, accommodating image
  • Ensure post meta-content is filled in, as that description will translate over as the pin description when someone pins the article (if not, a blank box appears so people can tailor their own description, which may be less optimized than desired)


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