Snapchat Strategy: Posting Strategy

Forums such as Facebook and Twitter do provide a plethora of marketing prospects, but one thing that they lack is the ability to form a long-lasting and personal connection with followers. By using Snapchat’s single message format, marketers can reach users in a more personal way without seeming intrusive, since the message is viewable on the recipient’s terms. When it comes down to it, Snapchat is all about moments: goofy moments between friends and loyal moments between brands and customers.

Time your picture according to its subject

You have the option of selecting the amount of time your picture will be up for the recipient to view. Since you have a range of one to ten seconds, use it wisely. If you want your customers to be deeply intrigued and just catch a glance of the picture you are snapping, then a couple seconds may be good enough.

Use the text caption bar

The addition of texts on pictures can ensure a well-delivered and effective message, but must be used wisely. At times, cryptic messages may just erupt in a frenzy of excitement, but may not be understood by your followers if they are not utilized properly. In the example below, you can’t understand the written text; a caption would have been much better instead.

Use the marker/paint tool to your advantage

Just like the text option, you can also enhance your snaps with the paint tool (which was attempted in the above example).“Snapchat Artist” could be the next trending job title when it comes to social media. For example, Michael Platco regularly sends out Snapchat art that delights his friends and Tumblr followers. Here is a selection of his best Harry Potter snaps, used with his permission:

Give your followers up to 24 hours to respond before engaging again

Not everyone opens snaps at work, especially since they do not know what they are going to see. You don’t want to be too pushy.

Reply to Snapchats you receive from your followers

Individualized snaps can be a great way to make your users feel special, if your resources allow.
Polished and filtered pictures as snaps belong to Facebook, Instagram, and Twitter: Snapchat is all about living in the moment, so share the raw version. It may also develop a sense of intimacy and personalization for your followers.

Be fun and creative

That is what the younger demographic reigning on Snapchat wants. Be what they want and you will go far.


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