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What is Magento?
Magento Commerce is the leading provider of open omnichannel innovation. Magento open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.
Magento is one of the best options and here’s why: In today’s world, where everyone is connected to the web – if you’re not online, the chances are high that your store will remain unknown. Unless you are selling bread and milk, you should probably consider an online store for your products.
Unlike a normal store, an online store gives you great visibility to a very broad range of customers. Online, you can sell locally, nationally and, why not, internationally.
While this solution offers a platform perfectly tailored to your needs without any other bulk and no limitations, this option is usually high-cost, high-maintenance and time-consuming.
If you were to build such a platform, it would take you a good two-to-three months to have it up and somewhat bug-free. If you were to hire someone to do this for you it would cost you somewhere from $3,000 and up, depending on what you want and need.
Magento is a free ecommerce platform released under Open Source License ver 3.0 and built using PHP and other open source tools. By using these technologies and remaining open source means that Magento as a platform has several distinct advantages over the competition. The Platform is highly adaptable and could be modified endlessly to exactly fit project requirements.
Using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.
Custom Designed for Ecommerce
These days all major CMS’s including WordPress, Drupal and others offer ecommerce capabilities (right out of the box in some cases!), they are designed with an ecommerce-only approach.
Thus Magento powered ecommerce solutions offer a better experience to everyone from the developers to the store administrators to end users who come to shop at the storefront. Over years, Magento has evolved into a feature rich ecommerce solution that comes prepackaged with all the essential tools needed to build up an ecommerce web store.
The Magento Community
Where there is an open source app, there is a community!
Since Magento is a very popular open source ecommerce platform, there is a huge community of store owners, merchants, developers, designers, agencies, ecommerce consultants, tech solutions providers, and general end users around the globe who discuss everything Magento in great details. The community ensures that the platform remains up-to-date, fast, reliable, secure and free from bugs. The good thing about this community is the very welcoming nature that makes every newcomer feel right at home.
No Hosting Related Restrictions
Unlike Shopify and Volusion (the “made for ecommerce” platforms), Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there is no restrictions on when and where you could host your store.
Default Responsive Design
The share of mobile devices in global ecommerce transactions is rapidly growing and soon it will surpass all other device classes. Realizing this, Magento incorporates HTML5 capabilities, ensuring that the storefront has a responsive design that caters flawlessly to mobile devices. In addition, Magento offers features such as Griding, image scaling, AV capabilities, gesture controls, drag-and-drop, etc.
Third Party Components Integration
Third party plugins and extensions greatly ease out the lives of Magento store administrators and developers. Magento offers limitless and restriction free integration of all third party components, thereby shortening the development and deployment timeframes considerably.
The good thing is that many of these components are free to use. Others are available for just a couple of dollars.
With the help of extensible API in Magento, you can connect to any application or any plugin of your choice without any hurdles. Whether it’s a payment gateway, an analytics tool or shipping, and tracking method, you only need to find the best extension and plug it into your Magento store within no time.
Magento Extensions & Customization Options
Every industry has its own ecommerce store design conventions. What works for fashion & apparel may not work for a furniture retailer. Similarly size, scale of operations, customer support requirements, billing and delivery options, etc. pose various challenges in the ecommerce environment.
Magento is a highly customizable ecommerce platform. It allows you to develop incredible frontend user experiences by editing layouts and templates or add new colors and styles of your choice. Backend refinements can also be redesigned to fulfill business requirements by rewriting code, modifying events and grids.
One of the key points of interest for all Magento users is the vast marketplace of extensions and modules. Magento users can discover multiple extensions effortlessly to extend and customize their stores and distinguish their storefront from the competitors’ by utilizing different augmentations.
Fast & Scalable
When it comes to page load speed, Magento is a clear winner!
Slow loading online stores go down very quickly. In many cases, the loss from slow pages is permanent and greatly contributes to the demise of the business. Magento with high-end caching technologies such as the Cloudways Full Page Cache and other database optimization techniques such as Memcached and Redis speed up the stores considerably.
Magento is suitable for small to large (and even huge) ecommerce stores simply because it’s flexible enough to grow with your business. In fact, Magento might surprise you with its performance, stability, and reliability.
Many ecommerce platforms let you have a single store per account. With Magento, you can setup multiple stores that could be managed through a single backend. You can control stores’ inventory, orders, billing, customer information, using a single admin panel.
Each store can have different themes and templates associated with them. You can also assign a subdomain for individual stores. The ease of controlling all of the stores simultaneously through a single admin panel greatly simplifies management and administration of multi-stores that operate in a single or multiple categories.
What’s New in Magento 2.3.1?
Here is what Magento says about the release:
This release includes over 200 functional fixes to the core product, over 500 pull requests contributed by the community, and over 30 security enhancements.
Magento 2.3.1 Essential Highlights
Here’s a quick run-through of the new updates that were added to Magento 2.3.1:
1. Improved Merchant Experience
- Enhancing the flow of creating orders on back-end: no more delays for billing and shipping address edits.
- Uploading large PDP images without compression and downsizing
- Adding more features to Inventory Management: supported Elasticsearch, enabled distance priority source selection algorithm, optimized inventory transfers in mass, and allowed in-store pickup fulfillment.
2. Enhanced Developer Experience
- Upgrading dependencies automatically by a new composer
- Improving Progressive Web Apps Studio
- Adding more features to GraphQL: cart creation, shipping address setup, and customer account creation.
3. 30 Security Enhancements
There are a lot of security enhancements related to:
- Cross-site scripting
- Arbitrary code execution
- Sensitive data disclosure
4. Boosted Site Performance
- Rewriting customer addresses with UI components in order to manage a large number of customers’ addresses more effectively.
- Showing multiple customer addresses in the customer address book (frontend) as a grid.
- Keeping the entered shipping and billing data during checkout even when the customers delay checkout to continue shopping.
5. Promoted Infrastructure
- Replacing the Authorize.Net Direct Post module by new Authorize.Net extension.
- Applying Accept.js library for Authorize.NET payments.
- Supporting Elasticsearch 6.0, Redis 5.0, PHP 7.2.x (certified on PHP 7.2.11).
- Updating PayPal Express Checkout to checkout.js v4.
- Extracting MySQL Views from regular database tables without impacts on backing up and restoring data.
- Using DHL XML 6.0 for the DHL shipping method.
- Remaining checkout information after the customers update their cart.
- Upgrading to Magento Functional Test Framework 2.3.13.
6. Enhanced Bundled Extensions
- Amazon Pay: Supported multiple currencies for EU and UK stores.
- Rebranding dotmailer to dotdigital Engagement Cloud and adding new features related to enabled marketing preferences (on customer account dashboard), changing customer consent text to general subscription text, retry function for pending contacts.
- Adding and improving features for Magento Shipping: be able to cancel the shipment, access shipping portal via Magento, add error messages and field validation to batch processing workflow, expand available collection points, add carrier specific packaging to FedEx, restructure qualification experiences, apply cart price rules, etc.
- Vertex: Supported B2C VAT and configurable logging.
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