What is Magento?
Magento Commerce is the leading provider of open omnichannel innovation. Magento open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.
Magento is one of the best options and here’s why: In today’s world, where everyone is connected to the web – if you’re not online, the chances are high that your store will remain unknown. Unless you are selling bread and milk, you should probably consider an online store for your products.
Unlike a normal store, an online store gives you great visibility to a very broad range of customers. Online, you can sell locally, nationally and, why not, internationally.
While this solution offers a platform perfectly tailored to your needs without any other bulk and no limitations, this option is usually high-cost, high-maintenance and time-consuming.
If you were to build such a platform, it would take you a good two-to-three months to have it up and somewhat bug-free. If you were to hire someone to do this for you it would cost you somewhere from $3,000 and up, depending on what you want and need.
Magento is a free ecommerce platform released under Open Source License ver 3.0 and built using PHP and other open source tools. By using these technologies and remaining open source means that Magento as a platform has several distinct advantages over the competition. The Platform is highly adaptable and could be modified endlessly to exactly fit project requirements.
Using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.
Custom Designed for Ecommerce
These days all major CMS’s including WordPress, Drupal and others offer ecommerce capabilities (right out of the box in some cases!), they are designed with an ecommerce-only approach.
Thus Magento powered ecommerce solutions offer a better experience to everyone from the developers to the store administrators to end users who come to shop at the storefront. Over years, Magento has evolved into a feature rich ecommerce solution that comes prepackaged with all the essential tools needed to build up an ecommerce web store.
The Magento Community
Where there is an open source app, there is a community!
Since Magento is a very popular open source ecommerce platform, there is a huge community of store owners, merchants, developers, designers, agencies, ecommerce consultants, tech solutions providers, and general end users around the globe who discuss everything Magento in great details. The community ensures that the platform remains up-to-date, fast, reliable, secure and free from bugs. The good thing about this community is the very welcoming nature that makes every newcomer feel right at home.
No Hosting Related Restrictions
Unlike Shopify and Volusion (the “made for ecommerce” platforms), Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there is no restrictions on when and where you could host your store.
Default Responsive Design
The share of mobile devices in global ecommerce transactions is rapidly growing and soon it will surpass all other device classes. Realizing this, Magento incorporates HTML5 capabilities, ensuring that the storefront has a responsive design that caters flawlessly to mobile devices. In addition, Magento offers features such as Griding, image scaling, AV capabilities, gesture controls, drag-and-drop, etc.
Third Party Components Integration
Third party plugins and extensions greatly ease out the lives of Magento store administrators and developers. Magento offers limitless and restriction free integration of all third party components, thereby shortening the development and deployment timeframes considerably.
The good thing is that many of these components are free to use. Others are available for just a couple of dollars.
With the help of extensible API in Magento, you can connect to any application or any plugin of your choice without any hurdles. Whether it’s a payment gateway, an analytics tool or shipping, and tracking method, you only need to find the best extension and plug it into your Magento store within no time.
Magento Extensions & Customization Options
Every industry has its own ecommerce store design conventions. What works for fashion & apparel may not work for a furniture retailer. Similarly size, scale of operations, customer support requirements, billing and delivery options, etc. pose various challenges in the ecommerce environment.
Magento is a highly customizable ecommerce platform. It allows you to develop incredible frontend user experiences by editing layouts and templates or add new colors and styles of your choice. Backend refinements can also be redesigned to fulfill business requirements by rewriting code, modifying events and grids.
One of the key points of interest for all Magento users is the vast marketplace of extensions and modules. Magento users can discover multiple extensions effortlessly to extend and customize their stores and distinguish their storefront from the competitors’ by utilizing different augmentations.
Fast & Scalable
When it comes to page load speed, Magento is a clear winner!
Slow loading online stores go down very quickly. In many cases, the loss from slow pages is permanent and greatly contributes to the demise of the business. Magento with high-end caching technologies such as the Cloudways Full Page Cache and other database optimization techniques such as Memcached and Redis speed up the stores considerably.
Magento is suitable for small to large (and even huge) ecommerce stores simply because it’s flexible enough to grow with your business. In fact, Magento might surprise you with its performance, stability, and reliability.
Many ecommerce platforms let you have a single store per account. With Magento, you can setup multiple stores that could be managed through a single backend. You can control stores’ inventory, orders, billing, customer information, using a single admin panel.
Each store can have different themes and templates associated with them. You can also assign a subdomain for individual stores. The ease of controlling all of the stores simultaneously through a single admin panel greatly simplifies management and administration of multi-stores that operate in a single or multiple categories.
What’s New in Magento 2.4.3?
Magento Open Source 2.4.3 introduces enhancements to performance and security plus significant platform improvements. Security enhancements include expansion of reCAPTCHA coverage and inclusion of built-in rate limiting. Core composer dependencies and third-party libraries have been upgraded to the latest versions that are compatible with PHP 8.x. Page Builder is now available as a bundled extension in Magento Open Source. It is now the default content editing tool for Adobe Commerce and Magento Open Source.
This release includes over 370 new fixes to core code and 33 security enhancements. It includes the resolution of almost 290 GitHub issues by our community members. These community contributions range from minor clean-up of core code to significant enhancements in GraphQL.
This release includes over 370 new fixes to core code and 33 security enhancements. All known issues identified in the Magento Open Source 2.4.2 release notes have been fixed in this release.
Other release information
Although code for these features is bundled with quarterly releases of the Magento core code, several of these projects (for example, Progressive Web Applications (PWA) Studio) are also released independently. Bug fixes for these projects are documented in the separate, project-specific release information that is available in the documentation for each project.
Apply MC-43048__set_rate_limits__2.4.3.patch to address issue with API rate limiting
This hotfix provides a solution for the issue where Web APIs cannot process requests that contain more than 20 items in array. This issue affects deployments running Magento Open Source 2.4.3, Adobe Commerce 2.4.3, or Magento 2.3.7-p1. Built-in rate limiting was added to these releases to prevent denial-of-service (DoS) attacks, and the default maximum was set to 20. This patch reverts the default limit to a higher value. If you suspect that your store is experiencing a DoS attack, Adobe recommends lowering the default input limits to a lower value to restrict the number of resources that can be requested.
Look for the following highlights in this release.
Substantial security enhancements
This release includes 33 security fixes and platform security improvements. Many of these security fixes have been backported to Magento 2.4.2-p2 and Magento 2.3.7-p1.
Thirty-three security enhancements that help close remote code execution (RCE) and cross-site scripting (XSS) vulnerabilities
No confirmed attacks related to these issues have occurred to date. However, certain vulnerabilities can potentially be exploited to access customer information or take over administrator sessions. Most of these issues require that an attacker first obtains access to the Admin. As a result, we remind you to take all necessary steps to protect your Admin, including but not limited to these efforts: IP allowlisting, two-factor authentication, use of a VPN, the use of a unique location rather than
/admin, and good password hygiene.
Additional security enhancements
Security improvements for this release improve compliance with the latest security best practices, including:
- A new Composer plugin helps prevent dependency confusion and identifies malicious packages with the same names as internal packages on the public package repository.
- Rate limiting is now built in to Magento APIs to prevent denial-of-service (DoS) attacks. Web APIs now impose restrictions on the size or number of resources (the default maximum is set to 20 and can be configured to a different value based on business need) that can be requested by a client.
- ReCAPTCHA coverage has been extended to include:
- Web APIs that have corresponding HTML pages are covered through ReCAPTCHA. (This excludes web APIs that are accessed by integrations.) ReCAPTCHA coverage protects endpoints from spam attacks. When web APIs are accessed by a third-party integration service that uses OAuth, ReCAPTCHA is disabled.
- The Place Order storefront page and payment-related web APIs. ReCAPTCHA protection for these pages is disabled by default and can be enabled from the Admin. This coverage adds an anti-brute force mechanism to protect stores from carding attacks.
Starting with the release of Magento Commerce 2.3.2, Magento will assign and publish indexed Common Vulnerabilities and Exposures (CVE) numbers with each security bug reported to us by external parties. This allows users of Magento Commerce to more easily identify unaddressed vulnerabilities in their deployment.
This release contains enhancements that improve the quality of the framework and the following functional areas:
- Customer Account
- Promotions and Targeting
- Cart and Checkout
- Staging and Preview
PayPal Pay Later is now supported in deployments that include PayPal. This feature allows shoppers to pay for an order in bi-weekly installments instead of paying the full amount at time of purchase.
use_application_lock indexing mode. The
use_application_lock mode lets you enable re-indexing through either the use of environment variables or by configuring the
app/etc/env.php file. You no longer need to manually reset the indexer after failure with this mode enabled.
Magento 2.4.3 is not yet compatible with PHP 8.x, but the following platform upgrades bring us closer to future compatibility with PHP 8.x.
- Core Composer dependencies and third-party libraries have been upgraded to the latest versions that are compatible with PHP 8.x.
- The KnockoutJS library has been upgraded to v3.5.1 (the latest version).
- The deprecated TinyMCE v3 library has been removed. The
Magento_Tinymce3Bannermodule and MFTF tests related to TinyMCE v3.x have been removed from Adobe Commerce.
- Magento 2.4.3 has been tested and confirmed to be compatible with Redis 6.0.12. (Magento 2.4.x remains compatible with Redis 5.x.)
- Laminas library dependencies have been upgraded to PHP 8.x-compatible versions. Some redundant dependencies have been removed from the
composer.jsonfile. Adobe Commerce 2.4.3 uses Laminas 3.4.0.
This release includes enhancements that decrease indexation time for Product Price and Catalog Rule indexers. Merchants can now exclude a website from a customer group or shared catalog, which reduces the number of records for indexing and improves indexing times.
Adobe Stock Integration
This release includes Adobe Stock Integration v2.1.1.
This release adds GraphQL coverage for shared routes. The route query and RoutableInterface support routing requests on product, category, and CMS pages. The
urlResolver query has been deprecated, and its functionality has been superseded by the
Page Builder is now available as a bundled extension in Magento Open Source. It is now the default content editing tool for Adobe Commerce 2.4.3 and Magento Open Source 2.4.3. It can replace the WYSIWG editor with any third-party module.
Page Builder replaces the TinyMCE editor in the following Admin areas:
- CMS Page
- CMS Block
- Category Description
- Product Description
All the content created in TinyMCE has been migrated into Page Builder as HTML.
For information about enhancements and bug fixes, see PWA Studio releases.
Upgrade Compatibility Tool
The scope of the Upgrade Compatibility Tool has been expanded based on feedback from the community. Join our #upgrade-compatibility-tool Slack channel to get support from the Adobe product team and the community, as well as to help guide the future direction of the tool.
Vendor Developed Extensions
See the following articles for updates on features and changes for this release:
- Amazon Pay
- dotdigital Engagement Cloud
- Vertex Cloud
- Yotpo Product Reviews
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Magento is the world’s leading e-commerce platform
Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalog-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs.
Freedom To Choose Hosting Service
Unlike other ‘made for e-commerce’ platforms like Shopify or Volusion, Magento allows you to pick the hosting service you want. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
If you still need the convenience of a hosted platform, Magento Go offers you exactly that along with all the benefits that come with the Magento Community edition platform.
Magento Does Not Penalize You For Growing Bigger
One of the main complaints from users of other e-commerce platforms is the incremental cost that comes with every little feature that is added to the site. With Magento being open source, that issue is a complete non-issue. Add as many features as you want to your site, without spending a dime.
Expand and grow as much as you like, and Magento will grow with you at no additional expense.
Easy To Integrate Third Party Apps
Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.