SEO Tips – Must Have Digital Marketing Tools

Must Have Digital Marketing Tools

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show you what content does best with your audience and helps you understand who your audience is and what they want to see.

If you are savvy when it comes to analytics but prefer to use a plugin to implement and verify the Google Analytics tracking, this article is definitely for you.

SEO Tips - Must Have Digital Marketing Tools

Basic Google Analytics implementation is quite simple to use, however the more advanced side of Google Analytics Tracking, for example Enhanced E-commerce, Content Grouping, Custom Dimensions, and many more are complex and they require more of a technical understanding of the code.

Luckily, there are some really helpful plugins out there that were made to help you track all of these important analytics in a super simple way.

We’ve set out to put together a solid list of tools that we think other companies can use to scale their own growth. This post shows some of the different types of marketing tools available, and gives examples of the leading tools in those markets. By no means is this list all-inclusive, so be sure to keep searching for tools we may not have mentioned.

Google Analytics Plugins

Following are the Free Google Analytics Plug and Play type Plugins for WordPress, Drupal, Joomla & vBulletin to implement Google Analytics in minutes.

These plugins will automatically add the required Google Analytics code on your website/store. Additionally, you will have to add the UA Tracking ID [ie. UA-XXXXXXXX-1] in the plugin’s settings page to start tracking the data.


  • Google Analytics by Yoast
  • Google Universal Analytics


  • Google Analytics


  • Easy Google Analytics


  • Innovative Google Analytics – Asynchronous Version

Enhanced E-commerce Plugins

Enhanced E-commerce is the complete revamp of traditional Google Analytics E-commerce reporting. With Enhanced E-commerce, you get access to 10 fantastic reports that give you a deeper understanding of how users interacts with your store. Implementation of Enhanced E-commerce is little complex and plugins, like the one shared below, will make your implementation quick:


  • Enhanced E-commerce Google Analytics Plugin [Free]


  • Google Enhanced E-commerce [Free]
  • Google Tag Manager Enhanced E-commerce (UA) Tracking


  • Premium Google Analytics Enhanced E-commerce

Open Cart

  • Google Analytics Enhanced E-commerce

Free Google Chrome Add-ons

  • Google Analytics Debugger
    Google Analytics Debugger prints useful information to the JavaScript console by enabling the debug version of the Google Analytics JavaScript. This extension loads the debug version of the Google Analytics JavaScript for all sites you browse using Google Chrome. It prints useful information to the JavaScript console. These messages include error messages and warnings, which can tell you when your analytics tracking code is set up incorrectly. In addition, it provides a detailed breakdown of each tracking beacon sent to Google Analytics.
  • Google Analytics URL Builder
    URL builder helps you instantly create the Google Analytics campaign URLs. It is a hyper version of Google Analytics URL Builder and has few fantastic features like auto link generation & choosing a pre-defined tag set as default
  • Tag Assistant
    Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager, and more. Additionally, Tag Assistant helps you verify that you have installed various Google tags correctly on your page.
  • Tool to Create Event Tracking Code
    Fantastic tool to instantly create Google Analytics Event tracking code. To use the tool, you need to simply add value to category name, action name, label name, and value. Once you add the value, it will automatically create the code for tracking the event,
  • Event Tracking Tracker
    Another super useful Chrome Add-on that shows the event tracking calls. It instantly helps you verify your event tracking implementation. It is a simple persistent tracker that logs Google Analytics ‘track Event’ calls. Primarily intended for web developers to debug Event Tracking calls.
  • WASP Inspector
    The Web Analytics Solution Profiler (WASP) is a fantastic tool for managers, marketers, and implementation specialists who want to audit, validate, and debug the data sent from their websites via tags and beacons.
  • Dataslayer
    Another fantastic chrome add on to Debug and test tag management (Google Tag Manager, Tealium) and analytics implementations.
  • Omnibug for Chrome and Firefox
    Omnibug is a Chrome extension to decode and display outgoing web metrics requests. It is quite popular among almost all the Google Analytics Implementation Specialists. Each outgoing request (sent by the browser) is checked for a pattern; if a match occurs, the URL is displayed in a DevTools panel, and decoded to show the details of the request. In addition, requests can be logged to the file system.

Anjali Punjab

Anjali Punjab is a freelance writer, blogger, and ghostwriter who develops high-quality content for businesses. She is also a HubSpot Inbound Marketing Certified and Google Analytics Qualified Professional.