The e-commerce market of today is packed to the brim with businesses scrambling for the top, trying to gain as much space as possible. However, in order to get the best out of your e-commerce store which in this case is Magento, it only seems plausible to keep oneself up to date with current marketing trends to stay ahead of the competition.
Although Magento website development company already provides a leading platform when it comes to accomplishing great wonders in the big world of e-commerce and is self-sustainable in satisfying all online shopping preferences, there are still areas where you can make certain efforts to increase the overall sale of your online store. Before we look any further into the areas of improvement, let’s look at-
Some of the Factors that Influence the Online Shopping Behaviour of Consumers:
- Security Factors which includes payment details being lost or stolen.
- Complex Checkout Process which lets customers abandon their shopping carts.
- Return Policy which is easy to understand is highly appreciable.
- Delivery Time Estimate is also an important factor that affects shopping experience.
- Privacy Risk which includes personal information being stolen or handed over to 3rd parties for misuse.
Once you understand the current requirements and concerns of your existing customers, you can concentrate better on improving the overall performance of your Magento e-commerce store. Let’s look at the list below to acknowledge some of the-
The Speed Related Technical Parameters you should Consider in order to Boost your Magento Store are:
Download the Latest Version
Upgrading your Magento installation to the latest version will be worth your efforts when you consider the new functionality features, bug fixes and performance improvements in both the Community and Enterprise Editions.
Remove any 3rd party Extensions
Often times, situations require us to include 3rd party extensions into our projects. Integrating these may cost less but can also induce issues in the current projects so it’s always better to remove those whenever possible and use Extendware extensions instead.
Review your Host
Improving your Magento performance depends heavily upon choosing a reliable and fast host if your current host provider is lagging you behind, its time to move to other faster options available.
Deactivate the Unused Features
Disabling certain features which were previously added by you but currently not in use can greatly compromise the speed and security of your Magento website, the key here is to locate and deactivate any additional features not in use to save your site from harm.
Optimizing your product images by compressing them before uploading is quite important as they can dramatically decrease the download time.
When data such as products, categories etc. changes, the transformed data must be updated as well. Magento by default transforms this data through indexing but in some cases, manual updates are required as well to improve the performance of your storefront.
CDN or Content Delivery Network is a web service which sends the content requested by a browser via one of the edge nodes rather than from the main server which in turn reduces the loading time on the main server. Implementing CDN will ensure fast delivery of information to your shoppers.
Now that we have familiarized ourselves with the technical aspects, let’s look at the few other-
Factors to Boost your Magento Web Store Sales are:
a) Provide multiple online payment options by using Magento extensions such as PayPal, credit and debit cards along with various others instead of offering only one to make it more convenient for your online customers
b) Websites lose many customers on a daily basis simply because of their complex and time-consuming checkout process. Simplify your checkout process to contain only necessary information to ensure swift checkout process for your customers.
c) Focussing on content marketing rather than emphasizing only on product descriptions, posting unique and valuable content on your blogs on a regular basis about services, news, media etc. can do wonders for you.
d) Shopping experience nowadays is not only limited to desktops but have moved forward to tablets and mobile phones as well. Using a responsive website that works well with multiple screen resolutions will skyrocket your sales within no time.
e) Incorporating social media into your marketing strategy gives your customers a chance to share products on various social media platforms via social sharing buttons, thus turns satisfied customers into salespeople that their social circles trust.
Magento is a well-built platform whether in terms of speed, security or stability but you can always consider the above-mentioned tips to increase your sales through higher conversions. Optimize your Magento e-commerce store to be more accessible, interactive and user-friendly to generate more revenues.