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What is Magento?

Magento Commerce is the leading provider of open omnichannel innovation. Magento open source digital commerce platform and cloud-based omnichannel solutions empower merchants to integrate digital and physical shopping experiences.

Magento is one of the best options and here’s why: In today’s world, where everyone is connected to the web – if you’re not online, the chances are high that your store will remain unknown. Unless you are selling bread and milk, you should probably consider an online store for your products.

Unlike a normal store, an online store gives you great visibility to a very broad range of customers. Online, you can sell locally, nationally and, why not, internationally.

While this solution offers a platform perfectly tailored to your needs without any other bulk and no limitations, this option is usually high-cost, high-maintenance and time-consuming.

If you were to build such a platform, it would take you a good two-to-three months to have it up and somewhat bug-free. If you were to hire someone to do this for you it would cost you somewhere from $3,000 and up, depending on what you want and need.

Open Source

Magento is a free ecommerce platform released under Open Source License ver 3.0 and built using PHP and other open source tools. By using these technologies and remaining open source means that Magento as a platform has several distinct advantages over the competition. The Platform is highly adaptable and could be modified endlessly to exactly fit project requirements.

Using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.

Custom Designed for Ecommerce

These days all major CMS’s including WordPress, Drupal and others offer ecommerce capabilities (right out of the box in some cases!), they are designed with an ecommerce-only approach.

Thus Magento powered ecommerce solutions offer a better experience to everyone from the developers to the store administrators to end users who come to shop at the storefront. Over years, Magento has evolved into a feature rich ecommerce solution that comes prepackaged with all the essential tools needed to build up an ecommerce web store.

The Magento Community

Where there is an open source app, there is a community!

Since Magento is a very popular open source ecommerce platform, there is a huge community of store owners, merchants, developers, designers, agencies, ecommerce consultants, tech solutions providers, and general end users around the globe who discuss everything Magento in great details. The community ensures that the platform remains up-to-date, fast, reliable, secure and free from bugs. The good thing about this community is the very welcoming nature that makes every newcomer feel right at home.

No Hosting Related Restrictions

Unlike Shopify and Volusion (the “made for ecommerce” platforms), Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there is no restrictions on when and where you could host your store.

Default Responsive Design

The share of mobile devices in global ecommerce transactions is rapidly growing and soon it will surpass all other device classes. Realizing this, Magento incorporates HTML5 capabilities, ensuring that the storefront has a responsive design that caters flawlessly to mobile devices. In addition, Magento offers features such as Griding, image scaling, AV capabilities, gesture controls, drag-and-drop, etc.

Third Party Components Integration

Third party plugins and extensions greatly ease out the lives of Magento store administrators and developers. Magento offers limitless and restriction free integration of all third party components, thereby shortening the development and deployment timeframes considerably.

The good thing is that many of these components are free to use. Others are available for just a couple of dollars.

With the help of extensible API in Magento, you can connect to any application or any plugin of your choice without any hurdles. Whether it’s a payment gateway, an analytics tool or shipping, and tracking method, you only need to find the best extension and plug it into your Magento store within no time.

Magento Extensions & Customization Options

Every industry has its own ecommerce store design conventions. What works for fashion & apparel may not work for a furniture retailer. Similarly size, scale of operations, customer support requirements, billing and delivery options, etc. pose various challenges in the ecommerce environment.

Magento is a highly customizable ecommerce platform. It allows you to develop incredible frontend user experiences by editing layouts and templates or add new colors and styles of your choice. Backend refinements can also be redesigned to fulfill business requirements by rewriting code, modifying events and grids.

One of the key points of interest for all Magento users is the vast marketplace of extensions and modules. Magento users can discover multiple extensions effortlessly to extend and customize their stores and distinguish their storefront from the competitors’ by utilizing different augmentations.

Fast & Scalable

When it comes to page load speed, Magento is a clear winner!

Slow loading online stores go down very quickly. In many cases, the loss from slow pages is permanent and greatly contributes to the demise of the business. Magento with high-end caching technologies such as the Cloudways Full Page Cache and other database optimization techniques such as Memcached and Redis speed up the stores considerably.

Magento is suitable for small to large (and even huge) ecommerce stores simply because it’s flexible enough to grow with your business. In fact, Magento might surprise you with its performance, stability, and reliability.

Multiple Stores

Many ecommerce platforms let you have a single store per account. With Magento, you can setup multiple stores that could be managed through a single backend. You can control stores’ inventory, orders, billing, customer information, using a single admin panel.

Each store can have different themes and templates associated with them. You can also assign a subdomain for individual stores. The ease of controlling all of the stores simultaneously through a single admin panel greatly simplifies management and administration of multi-stores that operate in a single or multiple categories.

What’s New in Magento 2.3.5?

There is a rapid growth in all the technologies and with that, the use of Magento in Ecommerce business is also increased. The maximum challenge faced by all the Magento merchants is to give their customers most of it and in helping to this as always the Magento never fails. Where Magento after releasing the Magento 2.3.4 it has come with another release with Magento  2.3.5. So, are you excited to know what are the updates and upgrades provided by Magento? The Magento 2.3.5 release date is April 28th, 2020

Here is full detailed information on the Magento 2.3.5 update. Let’s Get In.

Here, mainly the Magento Open Source 2.3.5 provides a noteworthy platform upgrade with improved performance and very essential security changes. By this release, Magento has fixed more than 180 functionalities in the core product of it and has 25 advanced security enhancements. There are also many minor changes and including all the contributions the major upgrade is on the core code for the GraphQL and the Inventory Management.

Magento 2.3.5 Major Features:

  • Get AI Integrated Magento Commerce to Drive Sales More Efficiently 

With the best feature release, the integration of Adobe Sensei where the merchants will get more benefits for new product recommendations to the customers in their Magento 2 Store, and with the help of this, the customer enhancement will be improved which will result in the overall sales growth.

  • Drag & Drop Page Builder Templates for Better Content Creation

Now, merchants are enhanced with the Drag & Drop Page Builder Templates for Better Content Creation which will be very less time consuming and will increase more attraction of customers towards the store. With the use of all the page builder templates, there will be a facility to create new pages very fast and also there is no requirement to build the content pages from scratch. If any circumstances arise like the current circumstance of COVID-19 then the merchants are capable of building the new pages using the templates and let their users be informed about the status of the store.

  • New Design Experience with New UI 

With the new update, there are new designs introduced by Magento. Especially for creating your store elegant and with the help of new designs the customer experience on your store will get improved and also the UI is appreciable where your store can get some rich attractive look.

  • Get Free Amazon sales channel extension that works faster onboarding process 

The very effective and powerful extension developed where the Magento retailers are capable to sell the products in the Amazon marketplace wherein advancement to that the increase in connecting your Magento 2 store on Amazon made it easier.

With an increase in functionality, there is also an advanced add-on by providing the Amazon sales channel dashboard.

Substantial security enhancements:

The Substantial security enhancements in this release include more than 25 security enhancements that will be very helpful to close the cross-site scripting (XSS) and also the remote code execution (RCE) vulnerabilities. There are no attack issues that came over till now and many of the weak points are taken out from where the access of customer details can be found. The main reason to attack is that the attacker directly attacks the Admin and from there all other issues are started so there is open advice to secure your admin. All the known security issues are already resolved by the release of Magento 2.3.5.

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Magento is the world’s leading e-commerce platform

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalog-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs.
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Freedom To Choose Hosting Service

Unlike other ‘made for e-commerce’ platforms like Shopify or Volusion, Magento allows you to pick the hosting service you want. This keeps your costs down and offers you the flexibility of switching hosting services if you run into problems with your existing one.
If you still need the convenience of a hosted platform, Magento Go offers you exactly that along with all the benefits that come with the Magento Community edition platform.

Magento Does Not Penalize You For Growing Bigger

One of the main complaints from users of other e-commerce platforms is the incremental cost that comes with every little feature that is added to the site. With Magento being open source, that issue is a complete non-issue. Add as many features as you want to your site, without spending a dime.
Expand and grow as much as you like, and Magento will grow with you at no additional expense.

Easy To Integrate Third Party Apps

Magento’s extensible API allows you to connect to any kind of app or plugin of your choice extremely easily. So be it payment gateways, web analytics or shipping and tracking; find the app of your choice and plug it into your Magento site with in no time.

Anjali Punjab

Anjali Punjab is a freelance writer, blogger, and ghostwriter who develops high-quality content for businesses. She is also a HubSpot Inbound Marketing Certified and Google Analytics Qualified Professional.